(서문) What is Mattel?
Mattel is founded in 1945 by Harold Matt Matson and Elliot Handler, and now the world's largest toy company. Its most well-known products are Barbie dolls, Hot Wheels and Fisher-Price. Mattel has a huge world market, so it is selling 49% of its products abroad, approximately in 150 countries. (이하생략)
localized
It did not work
-> Korean Marts are so strong.
ex) Home-plus
Not localization
New PR Method
-> Using culture difference
Ⅱ. CaseAnalysis:
Why did they fail?
Walmart localized with the wisdom of hindsight,
but it did not work.
Existing Korean superstores dominate the market
of products rather than specializing in the production or delivery of a single product or service. Firms with economies of scope curtail the cost of production through utilizing common platform
There are four methods of economies of scope : M&A, related diversification, flexible manufacturing and vertical integration.
Case 1 Summary
There are three big changes in the airline industry an
2. Purpose
In this study, we are going to have a closer look at the benefit’s definition and the types. And then analyze the real cases in our society to see how the reward systems are adopted to the organization in the real world. We pick up four companies out of the biggest corporations in Korea. To be specific, the analysis is about what kind of reward system they offer to their members and
of staff and other costs resulting were estimated
target price of 1.5 million won.
- Analysis of materials.
the two kinds of material items were calculated based on years of
experience, First of all, the caseof manufactured goods was
investigated around the center of the big stores in terms of cost where
to buy item
Analysis
We analyze this case for three dimensions. First, we think about Rob Parson and his problems. Second, we analyze group that Rob Parson is included and finally we think about organization, Morgan Stanley.
Individual problem – Analysis of Rob parson’s personality
Personality is the total way in which an individual reacts and interacts with others. We can analyze Rob parson
of successful FM budgeting for support to decision-making in university facilities. Furthermore, we will suggest application method on Korea situation as well.
1.3.Scope of research and Methodology
The scope of this research is Korea and foreign university facilities. United State, United Kingdom are selected as comparable subject. We use the case study method for this research, and perform a
Ⅲ. Analysis Of DELL’s Case
1. SCM
- DELL’s direct model
Here is the dell’s direct model. We can see clearly the difference between general pc value chain and dell’s one. The picture below is dell’s hardware delivery system : dell directly deals with final customer. This direct relationship is the most efficient path. It can low cost and gives the best value for the product and s
History of ebay
Founded by Pierre Omidyar in 1995
Began business as a personal website
Entered into its first third-party license with travel agencies
Expended product categories to any saleable items
eBay has built an online person-to-person trading community on the Internet.
eBay has both streamlined and globalized traditional person-to-person trading.
Browsing and bidding on a
of market size, target customer, and big competitor, we are going to do brief PEST and STP analysis. And then we move to our main topic for communication strategy by using advertising course materials we learned before. Finally we suggest some future strategy for KT, showing the advertising we made. In short, understanding contents we learned in class, and applying them to the real case is our ma